BOXER UNION UPDATES THE BOXER SHORT,
CLAIMING THE GENUINE MEN’S UNDERWEAR
Boxer Union is more than a brand. Born in 2014 as a collective with an international point of view that defends the classic woven boxer short as the authentic and genuine men´s undergarment honoring the past while living now.
#OLDXNEW Defending the modern classics and considering that something old can be new again is part of the spirit of our DNA.
Boxer Union members come from industrial design, the motor world and other lovers of sporting discipline, but cinema is the biggest source of inspiration for us. All the styles in the collection are named after a character that has worn a boxer short in a film.
#JOINBU Boxer Union calls all the young and not so young to join and get elegance back into underwear.
The first Boxer Union campaign is inspired by the British and American World War recruitment propaganda from the 20th century. The image and illustrations from those posters are today famous graphics and advertising masterpieces from whom the brand pays tribute with new modern layouts.
#STYLEWITHIN We invite you to ‘Claim Your Style Within’ searching for the return to masculinity and a renewed elegance.
Boxer Union is a independent movement that aims to update a classic to keep looking modern, recovering original manufacturing techniques and a vintage look. We design and select 100% cotton fabrics to produce our boxers in small factories in Europe.