Boxer Union was born in 2014 as an international collective that defends the classic boxer short as the genuine men´s undergarment honoring the past while living now. Years later, the brand expanded the range of products sharing the same values of masculine timeless elegance. #boxerunion.
Boxer Union founders come from industrial design, the motor world and other sporting disciplines, but cinema is the biggest source of inspiration for the brand. All the styles in the collection are named after a character that has worn a boxer short in a film. We are lovers of movies and music looking back to the greatest films and songs from mid XX century. They are the roots of the best contempory works of art. #oldxnew.
In order to achive the mission of defending the boxer short and reaching as many men as possible, Boxer Union set up the Propaganda Departement. Our advertising campaigns are inspired by the British and American World Wars recruitment propaganda. We invite to ‘Claim Your Style Within’ searching for the return to masculinity and a renewed elegance. #stylewithin #joinboxerunion.
MADE IN EUROPE
Mostly of the collection is design and manufactured in small factories of Portugal, Spain or Bulgary. Cotton is the main raw material of the fabrics we use for our garments.