Cary Grant, Montgomery Cliff, Elisabeth Tailor, Audrey Hepburn, Laurel and Hardy, and even the great Popeye play the leading role in our last advertising campaign that aims to recover men’s underwear good taste and save the boxer shorts from extinction.
Boxer Union was one of the first european brands that claimed the classic woven boxer shorts since the collective was founded 5 years ago, trying to conteract tight undergarments. Boxer briefs are today the most sold underpants, but there is an eclectic group of people that keeps wearing and enjoying the woven fabric shorts.
The campaign is part of a strategy for consolidating our online presence, using a viral video format. Cinema is one of our strongest influencies so we have selected a bunch of movies scenes that have been dubbed to introduce dairly funny parodies.
SEE THE WHOLE CAMPAING HERE!