THE MOVEMENT BEGINS… CLAIM YOUR STYLE WITHIN!
In mid-2013 a group of friends and menswear lovers met to lay the foundations for a movement: update the classic boxer shorts and present them as the genuine and smartest undergarment.
Roberto Beligni’s interpretation in Woody Allen comedy ‘To Rome with Love’ was a definitive turning point in Boxer Union origin. In the film a journalist cries out: “Yeah, I knew you were a boxer shorts man!” when Beligni pulls down his trousers. That scene inspired founders to create not just a new brand but a collective to defend this garment. It was time to get elegance back to mens underwear.
Some months later that project is coming true. Boxer Union is born in 2014 with the object of reaching all corners of the world. We want to be a global movement with friends in every country.
The Inaugural Collection is a mix of timeless fabrics and more trendy designs like horizontal and zig-zag stripes, camo and geometric prints. We design and select 100% cotton fabrics to get the best quality. The five panel boxer shorts are manufactured in small factories in Europe.